Weight Loss Education
Weight Loss Education and Chiropractic Marketing
The U.S. has a staggering amount of people who are either overweight or obese. Statistics from the U.S. Centers for Disease Control and Prevention reveal that 34% of Americans are considered to be overweight and another 34% are obese, which means a clear majority of Americans, 68% or almost two-thirds, have weight problems.
Visual Odyssey offers a weight-loss program that chiropractic physicians can utilize with their practice to increase their chiropractic marketing clout by working towards eliminating what is fast becoming America’s biggest factor when it comes to ill health.
Integrating the Weight Loss Program
For chiropractors who work with pain all the time, especially back and leg pain, the inclusion of a weight-loss program in their practice makes a lot of sense. Weight loss of even 5% to 10% has proven to have benefits. Visual Odyssey offers doctors a complete training program in terms of how to integrate this high-protein, low-carb, low-fat, portion-controlled meal replacements.
Training in becoming a weight-loss health coach is offered as well as an Optimal Health program that includes physician-focused counseling and meals that have been proven to be effective in weight-loss programs. In terms of chiropractic marketing, a doctor can utilize Visual Odyssey’s weight-loss program in various ways.
Marketing the Program
The weight-loss program can be marketed to numerous groups. The first group is new patients who come for chiropractic treatment and the second are those whose medical issues are related to excess weight and who can certainly benefit from losing weight. This type of tandem chiropractic marketing is effective in creating a new income stream for doctors.
Informing patients who are engaged in maintenance treatments and former patients of this new service can also be a very effective marketing strategy. These are people with whom the chiropractor already has a positive relationship and who would be open to partaking of a new service.
Educating Patients on Health Benefits
There are various health benefits that can be enjoyed through weight loss. These may include:
· Lower blood pressure
· Lower blood sugar
· Lower cholesterol
· Less pressure on joints and muscles
· Less stress on the heart
These selling points when combined with the benefits of chiropractic treatment can create a powerful two-pronged chiropractic marketing campaign.
Weight-Loss is Key to Good Health
When you consider that chiropractic doctors tend to focus on a holistic approach, it makes total sense for these physicians to offer patients services towards losing weight. Overall wellness is improved when someone loses weight and starts living a healthier lifestyle. Educating patients about the benefits of weight loss can be an effective tool in chiropractic marketing.
About the Author
Looking for the best in chiropractic patient education? Go ahead and visit http://www.patientdriver.com today for the professions top education tools.
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